Moirai | Art Direction | Strategy | Branding | Packaging 
MOIRAI is a brand created for frozen packed gourmet food. The aim of the project was to create a packaging design with a classic and luxurious look. The naming "Moirai" means part or portion in Greek and this is why the graphic identity is based on a diagonal division used to show a portion of the main ingredient and the final result of each dish. Besides the division, there are some graphic elements (the logo's background black banner, the typographic layout and the bronze applications) that helped to create a whole system that can be applied into different structural packs.
MOIRAI, que en griego significa parte o porción, es una marca de comida gourmet congelada y empacada. El objetivo del proyecto era de crear un marca que refleje un aspecto clásico, lujoso y de buen gusto. El nombre "Moirai" significa mitad o porción en griego y por esta razón la identidad gráfica involucra el uso de una división en diagonal para mostrar una parte del producto fresco que se utiliza para cada plato y una parte de los platos preparados. Esta división, junto con el banderín negro, la composición tipográfica, el logo y el bronce permiten crear el sistema gráfico que identifica a la marca, sin importar el tipo de soporte que se desee utilizar.
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