Blue Water Coffee | Art Direction | Branding | Packaging
Blue Water Coffee is a premium and contemporary Western Australian coffee brand dedicated to showcasing their relaxed lifestyle by the coast and rich coffee culture. Their primary target market is middle class and upper-middle class Chinese consumers. They may have travelled to Australia for holiday or to study and as a result they are aware of the country's pristine environment, rich coffee culture and aspirational lifestyle.
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Blue Water Coffee es una marca de café premium y contemporánea de Australia Occidental dedicada a mostrar su estilo de vida relajado y rica cultura cafetera en la costa. Su consumidor principal son chinos de clase media y media alta. Es posible que hayan viajado a Australia de vacaciones o para estudiar y, como resultado, conocen el medio ambiente prístino del país, la rica cultura cafetera y el estilo de vida con aspiraciones.
